South Beach is Emaar Properties' first-ever holiday-home development, set within the gated 10-million-square-foot Emaar Beachfront community on Dubai Harbour — the private island peninsula tucked directly between Palm Jumeirah and Dubai Marina with its own 750-metre beach strip. The tower offers fully furnished 1, 2 and 3-bedroom apartments designed for owners who want a turnkey vacation residence or a managed short-term rental investment, complete with optional enrolment in EASE by Emaar — Emaar's in-house holiday-home programme that handles listing, pricing, guest hosting, housekeeping and paperwork across more than 50 booking channels. Residents and guests enjoy direct private-beach access, an infinity-edge swimming pool oriented toward The Palm, on-demand luxury hotel service, valet parking, 24/7 concierge, and a seaside shopping and dining promenade at podium level. Connectivity is exceptional: 5 minutes to Dubai Marina, 5 minutes to Palm Jumeirah, 5 minutes to Sheikh Zayed Road, 25 minutes to Downtown Dubai, Dubai International Airport and Al Maktoum International Airport. The 80/20 launch payment plan starts at just 10% on booking with the balance staged through construction and completion in December 2026, and starting prices begin at AED 1.55 million — placing one of the only branded, hotel-style, fully managed holiday-home offerings on Dubai's private beachfront within reach of yield-focused investors and second-home buyers alike.